SEMO

What is the difference of search engine marketing from search engine optimisation? Search engine marketing has been the trend for promotion of websites through the use of increased visibility in the search engine results page (SERPs). But what is search engine marketing? It is an internet marketing strategy that has been famous for most of digital marketing agencies and websites. It is more commonly known as pay-per-click (PPC) or cost-per-click (CPC) advertising wherein the advertisers put ads on related websites or in search engines and they pay the publisher whenever the ads are clicked. This scheme tells you how effective the advertising was because it enticed the users to click on your ads. The clicks measure the attention and interest of the users to your advertisements. Visual Link IT, as one of the leading digital advertising agencies in Sydney, can help you conceptualise with enticing and captivating ads that will pique the interest of your target market! The paid search marketing strategy is very expedient in the sense that your site get advertised through other related websites and search engines and you only pay when users click on your ads.